Toys “R” Us and Geoffrey are returning this holiday season! Kroger, the country’s largest supermarket chain, announced they would be opening Geoffrey’s Toy Box pop-up stores across the country. There will be almost 600 locations nationwide. Mississippi will have three of the locations in Hernando, Southhaven, and Jackson. This is a venture by Toys R Us’ one-time lenders. They held onto the Toys ‘R’ Us corporate brand names and intellectual properties, and that includes Geoffrey the Giraffe.
At its highest point Toys “R” US was responsible for 15 to 20% of all toy sales in the United States. Toys ‘R’ Us exclusive brands like Zone, Imaginarium, Journey Girls, Edu Science, You & Me, and Just Like Home will be following Geoffrey to the new stores. ~~ Patty Steele